## [The Devil is the Details:Strategic Thinking as a COO](/content/post/app-development/from-software-developer-to-business-co-founder/index.html)

Gregory Klein \| October 11, 2023

Before my co-founder and I decided to make Incipia our full-time operation, I was working as software developer. At that time I spent almost all of my working hours writing, ...

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## [How to do your initial App Store Research: for Startup Founders](/content/post/app-marketing/how-to-do-your-initial-app-store-research-for-startup-founders/index.html)

Gabe Kwakyi \| July 5, 2023

This is a guest post by Laurie Galazzo of ASO tool, AppTweak, targeted towards new app business entrepreneurs, founders, marketers, and developers planning App Store ...

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## [Tips on How to Talk to App Developers](/content/post/mobile-app-startup-topics/tips-on-how-to-talk-to-app-developers/index.html)

Gabe Kwakyi \| February 6, 2023

To the non-technical world, developers can often be considered pedantic, fastidious or any one of many other non-flattering adjectives for difficult to deal with. Indeed, the ...

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## [Co-Founder’s Tips on How to Not Break Up](/content/post/mobile-app-startup-topics/co-founders-tips-on-how-to-now-break-up/index.html)

Gabe Kwakyi \| January 26, 2024

When it comes down to it, co-founding a company with another person is a lot like getting married to them and having a kid. You both sign a legal document affirming your ...

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## [The 10 Steps to Make Your App Idea a Reality](/content/post/mobile-app-startup-topics/the-10-steps-to-make-your-app-idea-a-reality/index.html)

Gabe Kwakyi \| October 28, 2023

Ten Steps to Get Your Idea into the App Store The time has come: you’ve got a great app idea and you want to take it to market. But how? Check out this excerpt of the 10 ...

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## [8 Content Marketing Strategies That Generate Leads](/content/post/mobile-app-startup-topics/8-content-marketing-strategies-that-generate-leads/index.html)

Gabe Kwakyi \| October 21, 2023

Content marketing is one marketing channel that every business absolutely must invest in. Why? High conversion rate — given content marketing provides potential customers with ...

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## [30 Must Use Tools for Mobile App Startups](/content/post/most-popular-app-development-posts/30-must-use-mobile-startup-tools-for-app-teams/index.html)

Gabe Kwakyi \| October 5, 2023

Hey startup teams… Want to improve your business operations, but feeling defeated by the fact that you: Don’t know what you don’t know? Check ...

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## [From Microsoft Corporate Life to Working at a Startup](/content/post/mobile-app-startup-topics/from-microsoft-corporate-life-to-working-at-a-startup/index.html)

Gabe Kwakyi \| September 15, 2023

Feature Image Credit: My Bing Team at SMX West! From a Corporation to a Startup For one full year now, my co-founder and I have dedicated ourselves to creating and growing a ...

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