## Modern App Store Optimization: It’s no Longer SEO for the App Store. Incipia Miniseries

Gabe Kwakyi \| July 7, 2023

Q: How is ASO changing? What’s new in 2019? A: ASO is evolving quite significantly in the way that organic visibility is determined. At a high-level, there are four main ...

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## Why is creative vital to scaling advertising campaigns? Incipia Miniseries

Gabe Kwakyi \| May 8, 2023

Q: Why is creative vital to scaling advertising campaigns? A: The fundamental nature of a social network is to feed the engagement of its users (which ensures that those users ...

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## Why Do Only the Top 10 Keyword Ranks Matter in ASO? Incipia Miniseries

Gabe Kwakyi \| April 20, 2023

Q: Why Do Only Top 10 Keyword Ranks Matter in ASO? A: Keyword ranks are a zero-sum game, where the result ranked first takes the largest slice of the visibility pie, with ...

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## What is a Mobile Measurement Partner (MMP)? Incipia Miniseries

Gabe Kwakyi \| April 20, 2023

Learn about how the iOS 14 SKAdNetwork changes may affect MMPs in this post, and get your checklist for handling iOS 14 here. Q: What is a Mobile Measurement Partner (MMP), ...

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