## [Announcing Xyla: a New Marketing Intelligence Platform](/content/post/ios-development-industry-updates/announcing-xyla-a-new-marketing-intelligence-platform/index.html)

Gabe Kwakyi \| February 21, 2023

We are excited to announce the launch of Xyla, a new marketing intelligence platform that helps marketers make better decisions that drive better results. Xyla was created ...

## [Intro to Forecasting Lifetime Value for Mobile Apps](/content/post/data-analytics/intro-to-forecasting-lifetime-value-for-mobile-apps/index.html)

scott@incipia.co \| July 9, 2023

What is LTV? LTV, or the Lifetime Value of a user, is a powerfully informative metric whose purpose is to give decision makers an idea as to what a new user’s monetary worth ...