Announcing Xyla: a New Marketing Intelligence Platform

Gabe Kwakyi | February 21, 2023

We are excited to announce the launch of Xyla, a new marketing intelligence platform that helps marketers make better decisions that drive better results. Xyla was created ...

Intro to Forecasting Lifetime Value for Mobile Apps

scott@incipia.co | July 9, 2023

What is LTV? LTV, or the Lifetime Value of a user, is a powerfully informative metric whose purpose is to give decision makers an idea as to what a new user’s monetary worth ...