# Incipia blog

## June 2018 ASO Google Play Store Algorithm Update
Gabe Kwakyi | July 2, 2023

Source: ASO Stack Slack conversation - Thomasbcn, Pablo Samper
As of the 20th of June, many Android developers noticed large and nearly total declines in daily download ...

## App Store Keyword Algorithm Update 2.23.18
Gabe Kwakyi | February 24, 2023

As spotted by Incipia marketers and confirmed via conversations in the ASO Stack Slack, Apple appears to have released a new algorithm update, disrupting ranking trends across ...

## App Store Keyword Algorithm Update 7.6.17
Gabe Kwakyi | July 6, 2023

Spotted by Osman F. Kucukerdem. Source: ASO Stack Slack discussion. Updated 7/13/17 and 7/14/17 with additional insights via Ankit Chandra, Luca Giacomel, Francesco ...

## App Store Begins Indexing App Subtitles
Gabe Kwakyi | June 26, 2023

Original source: Osman F. Kucukerdem
It’s official: Apple is now allowing developers to use the shorter 30 character app name in conjunction with the 30 character ...

## May 11th 2017 App Store Algorithm Update (Competitors)
Gabe Kwakyi | May 15, 2023

Signs point to an Apple App Store algorithm change occurring as of May 11th, 2017, specifically targeting branded or competitor keyword rankings. Last week we noticed a large ...

## Google Ranking Algorithm Update – 2.27.17
Gabe Kwakyi | February 28, 2023

Heads up! The Google Play ranking algorithm is now weighing user engagement and retention more heavily in Google Play rankings.  
Original Source: Sarah Perez of TechCrunch ...

## Possible App Store Keyword Ranking Algorithm Update January 2017
Gabe Kwakyi | January 31, 2024

If you’ve seen your iOS app’s rank change significantly in early-to-mid January 2017, you’re not alone. While anecdotal, several app marketers from our ...

## Google Play Algorithm Update 12/3
Gabe Kwakyi | December 8, 2023

Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. Also be sure to check out the February 2017 Google ...

## Google Play’s App Store Keyword Ranking Algorithm Update
Gabe Kwakyi | November 14, 2023

Feature Image Credit: Google Android Blog
Google, the king of algorithms and algorithm updates (i.e. cute and cuddly animal names, massive disruptions in organic ranks), is ...