Incipia blog

June 2018 ASO Google Play Store Algorithm Update

Gabe Kwakyi | July 2, 2023

Source: ASO Stack Slack conversation - Thomasbcn, Pablo Samper As of the 20th of June, many Android developers noticed large and nearly total declines in daily download ...

App Store Keyword Algorithm Update 2.23.18

Gabe Kwakyi | February 24, 2023

As spotted by Incipia marketers and confirmed via conversations in the ASO Stack Slack, Apple appears to have released a new algorithm update, disrupting ranking trends across ...

App Store Keyword Algorithm Update 7.6.17

Gabe Kwakyi | July 6, 2023

Spotted by Osman F. Kucukerdem. Source: ASO Stack Slack discussion. Updated 7/13/17 and 7/14/17 with additional insights via Ankit Chandra, Luca Giacomel, Francesco ...

App Store Begins Indexing App Subtitles

Gabe Kwakyi | June 26, 2023

Original source: Osman F. Kucukerdem It’s official: Apple is now allowing developers to use the shorter 30 character app name in conjunction with the 30 character ...

May 11th 2017 App Store Algorithm Update (Competitors)

Gabe Kwakyi | May 15, 2023

Signs point to an Apple App Store algorithm change occurring as of May 11th, 2017, specifically targeting branded or competitor keyword rankings. Last week we noticed a large ...

Google Ranking Algorithm Update – 2.27.17

Gabe Kwakyi | February 28, 2023

Heads up! The Google Play ranking algorithm is now weighing user engagement and retention more heavily in Google Play rankings.
Original Source: Sarah Perez of TechCrunch ...

Possible App Store Keyword Ranking Algorithm Update January 2017

Gabe Kwakyi | January 31, 2024

If you’ve seen your iOS app’s rank change significantly in early-to-mid January 2017, you’re not alone. While anecdotal, several app marketers from our ...

Google Play Algorithm Update 12/3

Gabe Kwakyi | December 8, 2023

Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. Also be sure to check out the February 2017 Google ...

Google Play’s App Store Keyword Ranking Algorithm Update

Gabe Kwakyi | November 14, 2023

Feature Image Credit: Google Android Blog Google, the king of algorithms and algorithm updates (i.e. cute and cuddly animal names, massive disruptions in organic ranks), is ...